About Alexandria
Alexandra Rapaport is the amazing mother of three children and co-founder of Paris’s most popular plush and soft toy provider; La Pelucherie! The brand began in 1976 by her grandmother, Lydie Castoriano. She opened a store selling plushes on the famed Champs Elysées.

Alexandra spent her childhood playing with the fluffy toys, making these incredible animals a huge part of our life! So together with her sister, she decided to quit her job and dedicate herself to what she felt was most important: sharing the joy she received throughout our childhood.

About La Pelucherie 
La Pelucherie sells hand-made soft toys and plushes. The love that they put into their animals doesn’t end with their fabrication. They cherish the act of giving; Each child receives a soft pouch embroidered with their name to serve as their new friend’s home. Inside the workshop, the animals are given the same level of care and love that they’ll then give to their happy owners. 

In This Episode
The Relationship of a Family-Business
Operating a family-business has it’s blessings. Very fitting for the La Pelucherie brand, Alexandria mentions that all decisions come from a place of love. 

Managing Stock
Stock can be quite difficult to manage once the brand expands. Where to keep them and how to deal with manufacturers. 

Bringing Life back into Products that are not Selling
Have you ever had a product that’s not selling? Alexandria tells you her strategy on how to get the products sold and to the hands of the customers. 

Connect With La Pelucherie
WEBSITE: www.la-pelucherie.com
INSTAGRAM: www.instagram.com/lapelucherie 
TWITTER: www.twitter.com/lapelucherie
FACEBOOK: www.facebook.com/lapelucherie