New York 100
Full Interview With Kamakura Shirts
Kamakura Shirts
About Kamakura Shirts
In 1991, Yoshio Sadasue and his wife Tamiko Sadasue opened a small family owned shirt store in Kamakura where once stood the ancient capital of Japan. Since then, Kamakura Shirts have launched 24 stores around Japan.
In 2012, after many years of dedication and determination, Kamakura Shirts opened its first overseas store in the New York City, the spiritual home of the 1960s Ivy League style that first inspired us. Kamakura continues to develop products and provide excellent service for each one of their customers with the intent to make them feel confident and empowered.
In This Episode
The Balance of Price and Quality
Even with all the changes and adaptations that came with expanding their brand from Japan to New York, they’ve sustained their core mission to:
「世界のビジネスをおしゃれにする」
Preserve Japanese fine craftsmanship through bringing finely made dress shirts to the world.
In order to achieve their mission, Kamakura has always placed a heightened emphasis on providing high quality products, with high quality service, at the lowest prices. Their dedication to the customer has made them a highly respected brand in Japan. And has thus, taken them successfully across borders.
Building a Global Business
To Kamakura, branding begins with the customer at heart. Their belief in committing to their product offerings transends across borders.
The Relationship Between Culture and Apparel
Japan and America have two very distinctive cultures. These differences also conjure subtle preferences of how how people dress. Keisuke, manager at the Madison Avenue store, discusses the main differences between American and Japanese culture. And explains how they shape style and fashion.
Connect With DigitalDesign.NYC
WEBSITE: Kamakurashirts
INSTAGRAM: @kamakurashirts_us
FACEBOOK: @kamakurashirts.u
About Kamakura Shirts
In 1991, Yoshio Sadasue and his wife Tamiko Sadasue opened a small family owned shirt store in Kamakura where once stood the ancient capital of Japan. Since then, Kamakura Shirts have launched 24 stores around Japan.
In 2012, after many years of dedication and determination, Kamakura Shirts opened its first overseas store in the New York City, the spiritual home of the 1960s Ivy League style that first inspired us. Kamakura continues to develop products and provide excellent service for each one of their customers with the intent to make them feel confident and empowered.
In This Episode
The Balance of Price and Quality
Even with all the changes and adaptations that came with expanding their brand from Japan to New York, they’ve sustained their core mission to:
「世界のビジネスをおしゃれにする」
Preserve Japanese fine craftsmanship through bringing finely made dress shirts to the world.
In order to achieve their mission, Kamakura has always placed a heightened emphasis on providing high quality products, with high quality service, at the lowest prices. Their dedication to the customer has made them a highly respected brand in Japan. And has thus, taken them successfully across borders.
Building a Global Business
To Kamakura, branding begins with the customer at heart. Their belief in committing to their product offerings transends across borders.
The Relationship Between Culture and Apparel
Japan and America have two very distinctive cultures. These differences also conjure subtle preferences of how how people dress. Keisuke, manager at the Madison Avenue store, discusses the main differences between American and Japanese culture. And explains how they shape style and fashion.
Connect With DigitalDesign.NYC
WEBSITE: Kamakurashirts
INSTAGRAM: @kamakurashirts_us
FACEBOOK: @kamakurashirts.u
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