About Antonia
Antonia Saint Dunbar creates solutions for women and others who need them, designing products that are in industries dominated by men with minimal innovation. For the first company she co-founded called THINX,* she led the design and wrote the patent for the period-proof underwear, while also doing all operations of the company as COO for many years.
Called a “Feminist Genius” by the press and nominated to Women 2.0’s “Top Founders to Watch,” Antonia is now singularly focused on the women’s shoe industry to create products that address both form, and function. She also Co-Founded The BK Shoe Factory to have a home for shoe production in the USA, with a focus to create and grow jobs locally, and more sustainable, carbon neutral manufacturing.
About Antonia Saint NY (The Brand)
The idea for Antonia Saint NY came when Antonia Saint Dunbar was walking to the THINX HQ in New York City and feeling pain in her feet from her shoes. Similar to when she was working on creating THINX, it was her father’s DNA as an industrial designer that came alive inside of her. She started to think of all the ways she would like to change the shoe to make it a better functional product that was still beautiful, and one that actually served women well instead of only looking pretty.
Antonia Saint NY are essential heels and flats that look classic on the outside, and feels like sneakers on the inside. Created to be a gorgeous, classic shape to compliment absolutely anything in your closet, our shoes *softly hug your feet* with a hidden SoftSurround System™ so that you feel supreme cushion with each step.
In This Episode
Creating a Purpose Driven Business
Building a business that’s bigger than just profits. Antonia Saint Dunbar built Thinx after a trip to India when she first-handedly the financial disparity. She saw that girls would suffer from periods in much more detrimental ways; often causing girls to stay home from school. Her desire to empower women have been ingrained into her businesses.
The Process of Turning an Idea into a Product
Building a business is not as pompous as people make it to be. Most people think business is all about high-flying action-packed days with big money, big risks, and big wins. But the day-to-day is nothing like that. Business, and product-creation consists of small and consistent actions.
Selling Women Empowerment
Women Empowerment
‘You can’t break a glass-ceiling on glass heels’. Antonia is about building products and brands that make women’s lives easier so that they can tackle bigger problems.